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Bordeaux Label, and its new brand France Labels, organize wine tours, leisure tours and business events, including incentive travels to all over France.

We mainly aim to develop BtoB market all over France through our exclusive partnerships with tourism industry and professional networks.

Bordeaux Label was originally created in 2000, with the aim of organizing Bordeaux wine tours, and deluxe tours in southwestern France, around Bordeaux, Cognac, Toulouse and Biarritz.

In 2012, a new brand “France Labels” was created, with an office in Hong Kong to move closer to the Asian market, particularly the Chinese one, and to provide a support for local information and assistance.


Our target remains luxury wine tours and deluxe leisure tours to all over France with an expertise in “wine and lifestyle” tours, in Bordeaux, Cognac, Burgundy, Champagne and Beaujolais.

Bordeaux is the biggest vineyard of France, and offers lots of famous names of appellations: Medoc, Margaux, Saint Julien, Pauillac, Saint Estephe, Pessac Leognan and Saint Emilion.

In Burgundy, the “Cotes de Nuit” and the “Cotes de Beaune” offer theses sublimate wines, as can be Romanee Conti , Clos Vougeot or Gevrey Chambertin,

The great Champagne houses, in Reims or Chalon are world famous: Moet Hennessy, Roederer, Mumm, Cliquot Ponsardin,…

Whatever you would prefer the Loire Valley or the city of Lyons, the Atlantic coast or the Armagnac brandies region, we can set an exclusive tour for you, with deluxe services.

Each tour is carefully customized, balanced, and offers the best opportunities of great places to discover, including the Unesco sites of the World Heritage.


Besides, our MICE and business travels department creates the best incentive trips and business travel services to any area of France. We have organized incentives and business events for lots of great names in different domains as Cartier, Toyota, Motorola, Oil Management Services, Holcim: France is a wonderful playground for motivation and reward trips.


Bordeaux Label and France Labels aim to be your referral B2B partner in France, for all your FITs, MICE and deluxe wine and lifestyle tours.